In 1976, the world's first inkjet printer was born. After nearly 50 years of technical baptism, it has experienced the gold rush of dot matrix printers, inkjet printers, laser printer supplies and other models. into public life.

Due to the limitation of foreign technology, the domestic printer market has been monopolized by the printer products of foreign companies such as HP, Canon and Epson for a long time. The closed industrial chain, the business model with heavy capital investment and technical barriers have also brought great difficulties to the entry of domestic brands. In recent years, with the breakthrough of technology and the decline of production cost, domestic traditional home appliance brands and emerging brands have gained more space for development, entered the printer market with huge market potential, and gained share.

It is understood that as of May 2021, the series of products launched by Xiaomi printers have shipped more than 1 million units worldwide, and the print volume has exceeded 200 million.

According to the statistics of Zhiyan Consulting, since the epidemic, the demand for home printing has shown a blowout outbreak. Student online learning and employees telecommuting from home have brought a large demand for homework and document printing, which is the main driver of market growth. Survey data shows that among users who purchase home printers in 2022, more than 80% have a rigid need to print homework materials, and 55.6% of households have K12 education groups. Among the users of Xiaomi printers, families with children are also as high as 33%.