Regeneration Times Report/Recently, the market research agency IDC released the "Global Printer Peripheral Market Quarterly Tracking Report" for the first quarter of 2022. According to the report, HP led the printing market with a market share of 37.5% in the first quarter. Among them, the market share of A3 laser printer supplies reached 20.1%, a record high, and once again achieved the first market share in China.

In this context, HP A3 MFPs/printers still resisted the heavy pressure and grew against the trend, achieving the largest market share of A3 MFPs/printers, reaching the highest level in history. As a "newcomer" who only officially entered the A3 MFP market in 2016, the reason why HP was able to rank in the forefront of the A3 market in a short period of time is inseparable from the comprehensive implementation and control of the four major synergies. Strategies for products, technologies, channels and services. In the A4 laser printer market, HP is the leader. In the future, we hope that HP's A3 printing business will continue to develop steadily and lead the common development of the industry. "

It is reported that HP released the HP LaserJet MFP M436 series HP A3 intelligent MFP in October 2016. Up to now, the Wyeth A3 printing market has expanded, and three series of "smart", "light" and "excellent" have been released. Since 2019, HP A3 black and white printing products have been the first choice of customers for 3 consecutive years.

In April 2017, HP implemented four synergistic strategies, continuously improved product layout, strengthened the research and development of innovative technologies and solutions, built a healthy channel ecosystem, and provided customers with high-quality services. Under the guidance of the four major synergistic strategies, HP's A3 MFP/printer business has achieved rapid development. In the future, HP will continue to serve the market, industry and users through the "four-in-one" strategy.

Hewlett-Packard believes that China's printing industry is still in the growth stage, and the printing market still contains huge development potential. Meeting customer needs is HP's consistent mission and an inexhaustible driving force for product innovation. As a "latecomer" in the A3 market, HP will continue to adhere to the four-in-one strategy, use its own technological advantages and innovative strength, and combine customer insights and needs to further improve the market layout of A3 MFPs/printers, and use better segmentation. Products to meet the increasingly diverse printing needs of users and lead the continuous development of the industry.