Consumables are required for printing equipment, and it provides a market of nearly 10 billion yuan in annual purchases by enterprises and organizations. In the past, users of enterprises and organizations who were unfamiliar with consumable products could only use the original consumables all the time, which seemed to be their only choice. But in fact, this is not the case. In recent years, domestic general consumables have developed rapidly, and a group of general consumables manufacturers have emerged. Gegege, Tianwei, Xincai, etc. have already become industry leaders. This pattern has begun to change, giving users more choices.
Printing office equipment has not been used in China in recent years, but the consumables market has not received much attention. As a necessity of printing equipment, it cannot work without it. Especially for the purchases of enterprise organs and units, although the amount of each purchase is not large, the cumulative amount is very amazing.
Enterprises and institutions provide nearly 10 billion yuan market for printing consumables every year. In this nearly 10 billion market, the dispute between universal consumables and original consumables has never stopped, but often the general consumables are in a disadvantage and the consumables market Is basically in a monopoly situation with original supplies. In some previous public bidding procurements, equipment and consumables were often bundled for procurement, which left general consumables without the opportunity to be selected.
 In the impression of users, it is usually the original consumables of whatever brand of printing equipment they buy. Users have formed a consumption habit. They are always worried that the quality of general consumables is not enough. Coupled with the lack of understanding of the profit model of the printing consumables market, and the technical barriers of some printing equipment manufacturers, general consumables manufacturers are developing. The road to the market for enterprises and units appears to be difficult.
 What are the advantages of universal consumables to attract consumers? First, the most direct advantage of universal consumables is reflected in the price of the product. Universal consumables do not carry the profit passed on by printing equipment, and are more professionally subdivided in technology, which truly saves costs for users. Second, the environmental protection of universal consumables. . With these advantages, it has been sought after by many consumers.
Facing the previous global financial crisis, it is an opportunity for the general consumables industry. The financial crisis has caused enterprises and organizations to jointly propose the need to save expenses. Under such a large environment, the concepts of domestic demand and energy saving have been stimulated, and the attitude of enterprises and institutions in the procurement of consumables has also changed greatly, especially subcontracting procurement of consumables.
The realization of subcontracting procurement is undoubtedly a good news for general-purpose consumables manufacturers, marking the opportunity for general-purpose consumables to compete with the original consumables. Subcontracting procurement allows corporate agencies to make their own choices and can make reasonable deployments based on their own needs and costs. At the same time, general consumables manufacturers are also looking forward to bidding for office equipment because separate subcontracting is important. In addition, subcontracting does not require branding.
In the process of bidding and purchasing, most of the supplies are divided into two categories: original supplies and brand supplies. In this way, the competition between general supplies and original supplies will be placed on an unfair platform. General supplies can only win if they want to win the bid. Prices have come down and down again, but such a means of competition is not conducive to the long-term development of the general consumables industry.
In fact, printing consumables are the same as other products. There will be a product standard. Just like a printer, a series of indicators such as printing speed and printing resolution are used to measure its quality. For printing consumables, it competes with original consumables, as long as it can be applied to a certain printer, how much is printed, etc. As long as the relevant industry standards are formulated, there is no need to distinguish between universal and original. For printers, it Both are consumables that can be used.
Xiaobian learned from some dealers that now they do not make any money by selling printers. It is understandable that they make profits from selling consumables. The reason for this sound is firstly to prove that in the process of purchasing consumables, some printing equipment profits are indeed passed on; secondly, this unique profitable operating model is unique to the printing equipment market and has been used all along Yes, this model should not be regarded as forcing consumers to pay the bills. Instead, it should require manufacturers to make adjustments themselves.
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