American companies withdraw from the Russian market one after another,Chinese printers usher in growth opportunities

In mid-August this year, the US computer giant Dell announced that it would completely withdraw from the Russian market. As one of the world's largest computer manufacturers, Dell was previously the largest provider of servers in Russia.

Russian market analysis experts believe that with the withdrawal of American companies one after another, the Russian local brand YADRO and Chinese companies such as Xiaomi, Huawei, and Lenovo will usher in growth opportunities.

So in the field of printers, what are the changes in the Russian market? As a marketing service agency focusing on the global office industry - Regeneration Times has conducted a targeted research on the Russian printer market.


As early as 2013, Rebirth Era signed a cooperation agreement with the Russian company Business-Inform. Business-Inform is a research institute focused on the Russian office market. Provide market data analysis, product quality assessment, printing equipment procurement service consulting and other services. More than 16,000 Russian companies and organizations use the services of Business-Inform. The cooperation between Regenerated Times and Russian Business-Inform can be reviewed>Regenerated Times officially entered the Russian market

Since the cooperation between the two parties, Business-Inform has regularly provided information about office equipment, printing consumables, IT services and MPS solutions in the Russian local market to Regeneration Times. In recent years, many domestic manufacturers have successfully entered the Russian office market through the services provided by the regeneration era.


According to Regeneration Times research, by the end of 2021, Hewlett-Packard (HP) will dominate the Russian printer market. However, in June this year, Hewlett Packard Enterprise (HPE), which sells enterprise IT equipment such as servers and storage, and Hewlett-Packard (HP), whose main business is computers and printers, simultaneously announced their withdrawal from the Russian and Belarusian markets.

With the withdrawal of American companies, there has been a large gap in the supply of Russian printers, which has created opportunities for Chinese printer brand manufacturers to explore the Russian market.

In August of this year, Regeneration Times initiated the establishment of the "Liuhe Office Localization Forum", aiming to promote the overall development of the domestic office industry, including helping domestic brands go overseas. Up to now, many well-known domestic printer manufacturers such as Aishengpin, Hantu, Jimo (Luanrui), Henganjie, Biaotuo, Founder (Beyond), Yingyuan, Cangtian, and Jiahua Longma have joined the "Liuhe Office Domestic Forum".

The latest Russian market data shows that as of the end of September this year, Chinese brand printers have captured more than half of the Russian market, and there is a tendency to continue to expand.

The perspective of the regeneration era: With the rise of Chinese manufacturing and the evolution of international market demand, Chinese brands are ushering in rare opportunities for development. As a global professional office industry marketing service organization, Regeneration Times will use the "Liuhe Office Localization Forum" as a platform to empower Chinese brands to go overseas.