Mr. Yasushi Miyao, Chairman and General Manager of Ricoh (China) Investment Co., Ltd. (hereinafter referred to as Ricoh) said: The new crown epidemic that has swept the world this year has prompted many companies to think about new directions for their work methods, and the acceleration of digital transformation is imperative. Enterprise customers need more efficient collaboration platforms, smarter process automation solutions, and more valuable data analysis and integration capabilities. During the epidemic, Ricoh provided customers with a variety of professional ITS office integrated solutions based on the development of its core business during the epidemic, and obtained very positive market feedback, which also quickly resumed growth from the second quarter of this year. Be confirmed. Ricoh believes that this epidemic has brought challenges to the industry, but more of them are opportunities.

 

Based on China, serving China. Since 2017, Ricoh has begun to strategically plan for digital transformation. Facing the changing situation of the office market, Ms. Cao Yunting, general manager of Ricoh’s marketing department, said: Ricoh will continue to improve the product line of color printers and focus on three types of customer markets at different stages: “digital chemical industry”, “advanced solutions”, and “efficient Stable office", using the 2/8 principle (high-expansion function models aim at 20% of the high-end market, high application function models aim at 80% of the practical market) to shape product positioning and segment target markets. The No.1 goal of color machine is an important part of Ricoh's digital transformation strategy, and RICOH M C2000 is an important product for Ricoh to realize the strategic layout of the No.1 market of color machine. "

 

In 2019, Ricoh China and its headquarters in Japan visited many cities in China, and conducted in-depth research on the Chinese office market, consumer habits and product functional requirements. It was found that Chinese users, especially the sinking market in third- and fourth-tier cities The coverage rate of printers is low, but the market has a strong demand for color printing, especially for the applicability and cost-effectiveness of color printers. Based on the analysis of the characteristics of users in the Chinese market, the Ricoh RICOH M C2000 A3 color digital multifunction machine tailored for Chinese consumers came into being. This equipment has complete basic functions, easy operation, and high cost performance, which can perfectly fit the majority of Chinese companies. Consumers, especially the actual office needs of small and medium working groups.

 

After the appearance of the Ricoh RICOH M C2000 A3 color copier, the color machine is no longer just the "darling" of super-large enterprises or special fields such as professional design and publishing. Ricoh will use this new product to help a wider range of enterprise customers to start from black and white to The change of color printing output greatly reduces the threshold of color printing. I believe that in the future, Ricoh RICOH M C2000 A3 color digital copier will become the first choice for small and medium-sized enterprises.

 

 

 

Ricoh Product and Platform Marketing Manager Wang Jie said: This A3 color digital copier with comprehensive basic functions and high cost performance will bring users a better experience. RICOH M C2000 A3 color digital copier inherits Ricoh's latest technology and adopts the same core configuration as Ricoh's current mainstream IM C6000 series models. This model is perfectly compatible with Kirin V10 and Tongxin UOS domestic operating system. At the same time, the image processing of China Red is specially strengthened for the Chinese market, and the China Red mode is preset in the copy and printing functions. Not only that, the copier also presets ID card copy and scan functions, especially enhanced image processing, can perfectly identify the outline and background shading of the ID card, and also supports wireless Wi-Fi network connection and smart mobile device printing , And has a wide range of paper applicability supporting 1,260mm long paper.