Regeneration Times Report / According to customs data, during the period from 2014 to 2020, the import of printers has fluctuated and declined in recent years. In 2021, the import value of printers will increase slightly, and the import value will be 494 million US dollars, a year-on-year increase of 5.11%. However, the export volume is increasing year by year. The export value in 2021 will be US$1.88 billion, a year-on-year increase of 22.88%. Among them, the export volume of inkless printers was 11.5843 million units, accounting for 58% of the total export volume.

Printers are one of the indispensable products in the daily work and life of modern people. From early corporate office equipment to today's households, printers have become standard electronic digital products for many families.

As the fact that the chip field is monopolized by foreign companies is exposed, many domestic industries that are monopolized by foreign brand companies have gradually attracted the attention of Chinese people. The printer market is quite representative among them.

In the past 20 years, overseas printer brands led by Hewlett-Packard began to appear in the global market. Three foreign brands, HP, Canon, and Epson, almost monopolize nearly 70% of China's printer market. That is to say, China's local domestic printer companies only occupy 30% of the market share. In the field of inkjet printers and laser printers, only Hewlett-Packard has a 40% market share.

At the same time, affected by the epidemic, the market size of home printers generated by home online courses and home offices has increased significantly. In 2020, its market size will be 3.12 billion yuan, a year-on-year increase of 82.1%. The market growth rate is slowing down, but the market size is still in the growth stage. In 2021, the market size of my country's household printers will be 3.75 billion yuan, a year-on-year increase of 20.2%. Surveys and studies show that the main usage scenario for households to buy printers is education and learning, followed by home office.

According to some analysts, domestic printer manufacturers are struggling to break through in the cracks and are growing against the trend. The advantage of domestic brands is that the market research and development speed is faster than that of foreign brands, they can better understand the needs of Chinese consumers than foreign brands, and the services of domestic companies are more experienced than foreign brands.

Therefore, how to start from the Chinese people's way of life and maximize local advantages is a question that Chinese printer brands must think about.