In the emerging era of Internet of Things and intelligent development, although paperless office is the trend, global printing demand has not decreased but increased in the past decade. As the domestic market matures, backward production capacity and enterprises will be eliminated. Leading technology manufacturers such as Hengjiu Technology (8.480, -0.27, -3.09%), Dinglong (12.530, -0.47, -3.62%) and other advantages It is highlighted that the increase in industry concentration has become the main development direction of the industry.
The printing industry makes money by consumables, and the output of consumables depends on toner cartridges
The printer industry is a global monopoly industry. There are only a handful of companies in the industry worldwide. It is a highly protected industry with huge technical patent barriers. It is also an industry with relatively rich product profits. At present, the Chinese printer market is fiercely competitive, and the top four giants are multinational companies. But the business model of the industry is: do not expect printers to make money, but rely on printer supplies to make money.
According to statistics, the current output value of the domestic printing consumables market exceeds 20 billion yuan, and is still maintaining rapid growth. Based on the analysis of the entire industrial chain of laser printing consumables, printing consumables in the middle of the industry have become the most important source of profit for major original consumables and compatible consumable manufacturers. Among them, toner, printer consumable chips and developing rollers are the three most important consumables. Parts, and these key consumables need to be sold to end customers through toner cartridges. Therefore, toner cartridges have become a key market for major consumable manufacturers.
The toner cartridge market is mainly divided into two parts: the original matching market and the after-sales accessories general consumables market. Guojin Securities (10.020, 0.01, 0.10%) research report analysis shows that China's toner cartridge market accounts for more than 30% of the global market. This year the global toner cartridge market exceeds US $ 30 billion, and the domestic toner cartridge industry exceeds US $ 10 billion. Although the overall market growth rate of toner cartridges has not been very high in recent years, universal toner cartridges have a substitution effect on original toner cartridges. The compound growth rate between 2014 and 2018 remained at around 9%. At present, domestic general-purpose toner cartridges account for less than 30% of the market share. In the future, with the improvement of the quality and price advantages of general-purpose toner cartridge manufacturers, the proportion of general-purpose toner cartridges will be higher and higher. It is expected that the revenue growth rate of the general-purpose toner cartridge industry will remain at 10 in the next 5 years A compound growth rate of around%.
The industry chain is closely coordinated with each other, leading by technology to win
Laser OPC drum is a kind of toner cartridge. As the core component of laser printing equipment, its production technology involves many high-tech fields such as new materials, light, electricity, system integration, advanced process technology and control. In the original supporting market, it is still The monopoly of foreign manufacturers headed by a few Japanese and Germans. In the after-sales accessories general consumables market, with the increasing strength of domestic manufacturers and new manufacturers entering one after another, industry competition is becoming increasingly fierce.


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