HP A3 copier hits the market

Recently, HP launched a new generation of smart series managed HP A3 copier at the launching ceremony of the "Quality·Trust·Signonri" series of activities in China for 40 years and the HP Printing Spring New Product Launch Conference. Starting from the needs of enterprises for intelligent office equipment, this new product combines high-efficiency performance, intelligent management, safety and reliability, and stylish appearance. Improve quality and efficiency, meet the multi-dimensional needs of enterprises in the era of smart office, and provide products and services covering the entire life cycle of enterprises.

Comply with the trend of digital transformation and help enterprises to work smart
In recent years, with the rapid development of the new generation of information technology, 5G, big data, AI and other digital technologies have accelerated their implementation and become the internal driving force for the digital transformation of enterprises. According to IDC's forecast, global digital transformation spending will reach US$3.4 trillion in 2026, with a five-year compound annual growth rate of 16.3%. The digital transformation of enterprises has an important value in promoting enterprise development. Digital transformation includes all-round investment in software, hardware, network, human resources, etc., and the document printing scene, as a crucial part of the enterprise office scene, should also be upgraded and adjusted in line with the trend of digital office.

In addition, because many enterprises lack the awareness of comprehensive consideration of the product life cycle cost when purchasing office printing equipment, resulting in improper equipment configuration, resulting in waste and inefficiency. And with the growth of enterprise scale, such problems become increasingly prominent. Almost 90% of enterprises do not understand their expenditure on printing, yet the cost of printing accounts for 3% of enterprise revenue. Businesses that proactively implement print cost management can reduce this spending by at least 30%. This set of data is enough to show the importance of document printing management and its attributes that are easily overlooked by enterprises.

It can be seen that enterprises need smart printing equipment that is stable in performance, easy to use, safe and reliable, and can reduce the cost of the whole life cycle as much as possible, so as to improve the office efficiency of enterprises and ensure sustainable development. The new generation of smart series management A3 intelligent MFP launched by HP this time can help enterprises match multi-dimensional office needs with multiple customized functions, provide enterprises with a powerful, reliable, convenient operation, and worry-free printing experience, and help enterprises business Expand and upgrade to achieve rapid business growth.

"Over the years, HP has been keenly aware of market trends, and has innovated its printing products and solutions centered on customers." Liao Yingfu, general manager of HP's printer and consumables product division and value-added product division in Greater China, said. "The smart series new products released this time have the characteristics of high efficiency, intelligence, safety, and fashion. At the same time, by introducing the concept of "full life cycle", the cost reduction will run through product design, production and manufacturing, cost of consumables, equipment maintenance, environmental protection and energy saving. The whole process of the value chain is a multi-faceted and flexible response to user needs."



Taking the multi-dimensional needs of customers as the center, comprehensively upgrade the printing experience

It is the core point of HP to lead the printing market to carry out product and service innovation based on the real needs of customers. HP's good performance in the A3 market is enough to illustrate this point. The "China Printing Peripherals Market Quarterly Tracking Report (Q4 2022)" released by IDC shows that in the fourth quarter of 2022, HP's market share in A3-format laser composite machines accounted for 15.6%, and it once again gained market share in China. A good number one score.

In the era of smart office, enterprise-level users have put forward higher requirements for the operating efficiency, intelligence, security and appearance of office equipment. Based on this insight, HP launched a series of new smart products to comprehensively upgrade the printing experience, and provide enterprises with more stable, efficient, intelligent and controllable, safe and worry-free, stylish and modern printing solutions. The new-generation managed A3 intelligent MFP of the HP Smart series also won four BLI annual awards, namely, "A3 Series Annual Choice", "Annual Choice Award", "A3 Scanning Function Innovation Achievement Award" and "A3 Series Brand Energy Saving Award". Outstanding Achievement Award".

The specific features of the new smart series are as follows:

Efficient performance, worry-free and trouble-free: HP's new generation of smart series managed A3 intelligent multi-functional machines assemble workflow acceleration cards, OCR (optical character recognition) speed up to 66 images/minute, and scanning speed up to 300 faces/minute. In addition, the new smart series products have passed the continuous printing test of 300,000 sheets without jamming, and have obtained BLI certification; this series uses the recall and retry technology to realize automatic paper feeding, avoiding manual handling of double feeding and paper jamming. The overall improvement in speed and performance of the new product makes the printing work of enterprises more worry-free, trouble-free and consumable-saving.

Smart management, easy to use: The new smart series products further continue HP's "smart printing center" concept, not only as an enterprise's document output terminal, but also as a document management center, bringing enterprises an efficient office experience throughout the process . In addition, users can seamlessly connect to digital workflow through personalized customization of text printing experience; users can also realize remote management through HP Web JetAdmin software, remotely confirm status, reduce on-site maintenance, and make device management more intelligent and controllable.

Safe and reliable, peace of mind: The built-in HP Memory Shield protects the operating environment of the equipment, and with the automatic operation function of HP Sure Start, the new HP smart series products can ensure real-time operation security, effectively improve information protection capabilities, and establish a network connection security barrier.

Stylish appearance, customized as you like: Aiming at the enterprise's pursuit of a modern and overall sense of the office environment, the smart series of new products provide a variety of color panel customization services, so that the text and printing equipment can be more matched with the office space, creating a more comfortable and harmonious office environment.