As a necessary part of printing equipment, consumables provide a market of nearly 10 billion yuan in the annual procurement of enterprises and institutions. In the past, for the users who are not familiar with consumable products, they can only use original consumables all the time, which seems to be their only choice. But in fact, this is not the case. In recent years, the domestic general consumables have developed rapidly, making a number of general consumables manufacturers come to the fore, such as GE Zhige, Tianwei, Xincai and so on. The monopoly pattern of original consumables has begun to change, so that users can have more choices.

Printing office equipment has not been used in China in recent years, but the consumables market has not been taken seriously. As a necessary part of printing equipment, it cannot work without it. Especially for the procurement of enterprises, although the amount of each procurement is not large, the accumulated amount is amazing.

Every year, enterprises and institutions provide a market of nearly 10 billion yuan for printing consumables. In this market of nearly 10 billion yuan, the competition between general consumables and original consumables has never stopped, but the general consumables are always in the downwind, and the consumables market is basically dominated by original consumables. In the past, in some public bidding procurement, equipment and consumables are usually used for bundling procurement, which makes general consumables have no chance to be shortlisted.

In the user's impression, the brand of printing equipment is usually purchased, and the original consumables are used. Users have formed a consumption habit. They are always worried that the quality of general consumables is not up to standard. In addition, they don't understand the profit model of the printing consumables market. Moreover, the technical barriers of some printing equipment manufacturers make it difficult for general consumables manufacturers to develop the market of enterprise organs and units.

What are the advantages of general consumables to attract consumers? First of all, the most direct advantage of general consumables is reflected in the product price. General consumables do not bear the profit transferred by the printing equipment, and they are more specialized in technology, so as to truly save costs for users. Second, the environmental protection of general consumables. With these advantages, it has been sought after by many consumers.

Facing the previous global financial crisis, it is an opportunity for the general consumables industry. The financial crisis makes the enterprises and institutions jointly put forward the demand of saving expenses. In such a large environment, the concept of domestic demand and energy saving has been promoted, and the attitude of the enterprises and institutions in consumables procurement has also changed a lot, especially the implementation of subcontracting procurement of consumables.

The realization of subcontracting procurement is undoubtedly a good news for the general consumables manufacturers, marking that the general consumables can get the opportunity to compete with the original consumables. Subcontract procurement can let the enterprise make its own choice, and can be reasonably allocated according to its own needs and costs. At the same time, the general consumables manufacturers are also very looking forward to the bidding procurement of office equipment, which is because the independent subcontracting procurement is very important, in addition, the subcontracting does not need to be divided into brands.

In the process of bidding and purchasing, most consumables are divided into original consumables and brand consumables. In this way, the competition between general consumables and original consumables will be placed on an unfair platform. If general consumables want to win the bid, they have to reduce the price again and again. However, such competitive means are not conducive to the long-term development of general consumables industry.

In fact, printing consumables are the same as other products, and there will be a product standard, just like the printer, a series of indicators such as printing speed, printing resolution are used to measure its quality. For printing consumables, it competes with original consumables. As long as it can be applied to a certain printer, the printing volume, and so on. As long as relevant industry standards are formulated, there is no need to distinguish whether it is general or original. For printers, it is all consumables that can be used.

Now they don't make money by selling printers at all. It's no fault that they make profits by selling consumables. The reason why there is such a voice, first of all, proves that in the process of purchasing consumables, some of the profits of printing equipment are indeed transferred; secondly, this unique profit operation mode is unique to the printing equipment market and has been used for a long time. This mode is not to force consumers to pay the bill, but it should be adjusted by the manufacturers themselves.
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